Challenge

Create a visual identity for Daniella Johnsson (known as DANI), showing her style through a visual logo. DANI is a London-based house/electronic DJ originally from Sweden. Her music style is heavily influenced by renowned artists such as Peggy Gou, Black Coffee, Keinemusik, and Fiona Zanetti.

Creative proposition

Funky techno

Outcome

A visual identity with 2 different variations of a personalised logo reflecting Daniella’s playful personality and music style.