Challenge

Creating a visual identity for the graduation ceremony for Advertising & Brand Design students at Ravensbourne University London, graduating year 2023.

Insight

Colons are punctuation marks used to signal when what comes next is directly related to the previous sentence.

The purpose of design is at the center of the process and equally an outcome of it: A reaction, a response, or an action.

Creative Proposition

Connecting the dots.

Outcome

A visual identity containing a graphic expression which symbolises connection.

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